Head of Growth · New York, NY

Adam
Davis

Growth leader across startup and established-brand marketing, plus agency-side media planning. I run the whole funnel like a live experiment, and I'm paranoid about what could be converting better.

Adam Davis
Headline / A-B test #001 · running since 2018 · run 1
A: killed
"I make businesses grow."
No proof, no specifics. Flat CTR.
B: winner
Marketing team of one. 8K → 35K members, $2M → $15M ARR, pre-seed to Series B.
Wally Health, since Feb 2024. Statistically significant.

Growth Portfolio

// 3 companies, 8 years
Wally Health Head of Growth
FEB 2024–PRESENT

NYC's first unlimited, no-insurance dental membership. Marketing team of one, reporting straight to the CEO. Every channel is a live test.

8K→35K
Members
$2M→$15M
ARR
Pre-seed→Series B
Funding stage
2X
Company valuation
  • Own the entire acquisition funnel: paid, owned, earned, affiliate, influencers, SMS, email, referrals and anything scrappier that works
  • Build the brand narrative breaking the stigma around what a dentist visit should feel like
  • Turn one-off guerrilla tests (flyering, cold outreach, studio events) into repeatable volume drivers
Press
Forbes
Article
A Dental Startup Offers An AI-Powered Solution To The Underinsured
WeWork
Article
WeWork Welcomes Wally Health to Fuel the Future of Dental Innovation
PaidOwnedEarned AffiliateSMSGuerrilla
Magnolia Bakery Senior Marketing Manager · promoted twice in 3 years
2021–2024

NYC's most famous single-location bakery, turned into a nationally distributed brand. Reported to the CMO on revenue-tied deployment across DTC, wholesale and retail.

  • Launched the ecommerce function from 0 → 1, and helped lead a full brand refresh
  • Launched Banana Pudding Cookies, the brand's first shelf-stable CPG product, into grocery shelves and Amazon
  • Turned a 2007 viral YouTube video into a viral campaign for "Breakfast Loaves," working with the creator in tandem to recreate the original
Press
Marketing Brew
Article
Magnolia Bakery Throws It Back to Mid-Aughts YouTube in Its New Campaign
Shopify
▶
Podcast
Turn Your Business Into a Multimillion-Dollar Brand
Advertising Week
▶
Conference Talk
A Fully Baked Perspective on Converged TV Measurement
Retail / DTCBrand PartnershipsRebrandContent
Noble People Senior Media Planner · promoted twice in 3 years
2018–2021

Agency-side media strategy, planning and buying for national brands: PayPal, Venmo, Nickelodeon, BJ's Wholesale Club, Syneos Health, Cresco Labs.

  • Led planning and buying across display, OLV, TV, OOH, audio, print and experiential
  • Ideated and sold in "Shopper Chopper," a street-legal giant shopping cart driven through Detroit's Woodward Dream Cruise to announce BJ's new store openings
  • Won Campaign's 2020 Gold Award for Klarna and executed the media strategy around its first Super Bowl ad
Press
Campaign
2020 Gold Award
Best Use of Integrated Media: Klarna
Detroit News
Article
5 Really Weird Cars Seen at the Woodward Dream Cruise
Media PlanningOOH ExperientialTVDigital

Channels & Range

// full funnel
Paid MediaOwnedEarnedAffiliate SMS / LifecycleMedia Planning & BuyingOOH ExperientialTV / OLVRetail & DTC Launch Brand & RebrandPartnershipsContent Strategy A/B TestingNew Business Pitches